Bobby J's Yamaha
Bobby J's Yamaha is proud to be the oldest Yamaha dealership in the United States, dating back to 1958 when Yamaha first came to America. We believe that quality products, good prices, and great service account for our success for the past 50 plus years.
Bobby J's Yamaha is and always has been a family-owned business. Founder Bob Johnson (Bobby J) raced flat track on Indian® motorcycles in the early 1950's. Following in his footsteps were son, Stan, and nephew Vern Johnson. Their expertise in working with motorcycles and passion for helping people find the best bike for them has kept Bobby J's in business over the past 50 years and counting.
In order to build a strong sense of brand awareness, and put Bobby J's at top of mind for people looking to buy a new motorcycle we spent most of our campaign on Facebook to create engagement to increase their reach and bolster their brand. Our goals and objectives can be summarized by the following:
Generate more target customers.
Produce content that tells the story of Bobby J's.
Increase fan base on Facebook and engagement rate.
Below you can see both the engagement and page audience growth for Bobby J's page. We were able to grow their fan base by 29.6% and increase their engagement by 3,291.9%. We created content to tell Bobby J's story and we got a great reaction from the audience that we reached. Overall we increased Bobby J's brand awareness and created a lot of engagment by sharing their story.