Goddess INK

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Business Summary

       Goddess Ink began as a dream to bring high-quality woman and Goddess-centered works into being. They began with print books, and now our offerings encompass online classes, tours, events, e-books, and audiobooks.        Goddess Ink is a sustainable creative company that produces events, publications, and classes focused on providing connections to the divine feminine, women's spirituality, and Goddess studies. 

 

OUR OBJECTIVE:

Our plan for Goddess Ink was to bring traffic to their website and their content. In order to achieve this goal, we created a plan to run paid ads promoting their poems. We wanted to create a lot of engagement on the posts so that we could extend our reach organically.  

  • Create a sales funnel.

  • Increase email open, and CTR Rate.

  • Increase traffic and engagement rate.

OUR RESULTS:

Below you can see both the fan growth and the engagement growth for Goddess Ink's page. We were able to grow their fan base by 7.8% and increase their engagement by 1,065.7%. While managing their email strategy we were able to establish a more solid open rate of 28% and a CTR of 4%

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FUNNEL Metrics

  • Optin Rate 20%
  • Cost Per Email Address $0.65
Evan Deery